ABOUT:
Blank phone? NO!
A gateway of potential; We're one discovery call away from us connecting to make MAGIC.
WAIT, wait...you're starting the About section like this?!
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Absopositutely (new word alert)!
I want to talk about YOU first. You’re probably here because you either:
1. Are needing some not-your-average-muggle content created…
2. You already have content, but want it remixed and served HOT.
Look, I get it. You’re a busy individual and are making a great call. You’ve chosen to seek out someone who lives and breathes writing, and want to have them tackle these big strides with you...
BOSS move, and I commend you. Let’s both pretend I just sent you a 'digital badge of respect' via email. Problem is, I don’t have your email...yet. LET'S CONNECT (& read on).
If you’re running a business, or are about to launch a project or product, I can help you…
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We'll ask the right questions. You need to know how content is performing AND how it can perform for your project on an intuitive level.
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I help write the magic, and dissect the magic. Did the headline we crafted cause 25 out of 100 viewers to keep reading, or did we get lucky?*
*Hint: Luck is cute, but for everything else, there is data. Even on emotional purchases. A Proven Formula + Action = Success.
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You’re likely looking for someone who has spent time and money refining their skill.
I write content that is geared toward results, with both strategy and purpose.
Sure, many people can write unique copy. It takes a dedicated individual though to make words that move people into action, and turn emotion into engagement.
Like what you see?
Let's Connect!
ELEMENTS THAT MAKE UP
I'M DRIVEN BY RESULTS (and data):
Facts are, most of us had an odd relationship with math in school. Trust me, I was one of them!
Be honest here: How many times has the Pythagorean Thereoum helped you do your taxes?
One thing I did hold onto though was cause and effect (go Newton!), and how that translates in business. Where do the leads come from? Why did they come? What made them purchase? How can we Matrix-code that ‘buying emotion’ they felt, and replicate it using words & proven processes. Most copywriters don’t think like this, but if Sun Tzu had been a copywriter, you can bet your lunch money he'd say that this, is the first half of the battle. Strategy, in all things.
EVER EVOLVING:
(kinda like a Pokémon, but for marketing and writing. Oh, and backflips…I can do backflips).
If you’ve seen the hit musical, , you’re likely with me of the mindset that “Lin-Manuel Miranda (the savant who wrote it), is the Universe’s gift to music.”
There are two specific lines within the musical that really stuck with me...
“You’ll never be satisfied,” and “Why do you write like you’re running out of time?”
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These proverbial arrows find purchase in my soul. I’m afraid of complacency, and my biggest regret would be not leaving a legacy. "WHOA Trav, why would you write such vulnerable things?"
I share them with you because they're some of my internal motivators. That way when I tell you I’ve taken countless courses, taught individuals, and have invested eyebrow-raising amounts of money into my craft so that I can bring you kick-ass groundbreaking results, you totally get it.
Hamilton
OKAY, SO MAYBE I GEEK OUT FOR MY CLIENTS:
I grew up as a gamer; First it was a gameboy (the one that looked like a brick), then a Sega, followed by a Nintendo 64, onto Playstation and so on. Just about every year, I was blessed enough to get my hands on a new console. What remained the same though, was the types of games I was drawn to. Stories. Role-playing adventure games rich with new lands, lore, and fascinating detail.
"Trav, this is getting weird and oddly meta. How does this relate to writing and design...?"
Okay, okay, hear me out. That part of me (which deeply enjoys adventuring into new worlds) kicks into gear on my client's projects where I get to embrace / help steer a brand's voice. I get to help individuals create a digital journey for their consumers to experience. We refine the 'world' of your business until all of the pieces are working together, synergistically. Each project is a new adventure.
You deserve a kick ass writer, like Trav, who can appreciate how awesome you are & can help bring your project to life!
- The Dalai Lama
(Disclaimer: Okay, he totally didn't say this - but that's only because we haven't met yet! I bet he's super chill, and would DEFINITELY say this).
YOU'VE MADE IT:
Last stop: End of the About page. That was fun! We learned a lot about each other, and you know the exact steps we can now take to connect to create magic. Ready to go on an adventure?